In the early 00’s Claire was Mountain Biking and studying Fashion Design. Much to her tutors' distaste, she knew she wanted to specialise in Sportswear.

After juggling a placement at a Mountain Biking brand through most of her final year, this cemented the decision. Since then she has specialised in Sportswear and technical clothing.

Alongside this she pursued cycling.

Rode cols in France, hills of Liege, crit races of London, endless commutes, country meanders, cake stops, off road pootles and cafe rides. Fallen off, got back up, cried and laughed on many, many adventures.

After a career working for the leading sportswear brands as a product developer and a background in racing road and mountain bikes, she now combines these two interests to bring innovative products with a woman first approach.